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A brand manifesto can maximize your rebrand by fueling your people with purpose — before taking your message public.
Forbes BrandVoice shares the American Heart Association’s winners, highlighting employers that are committed to the health and well-being of their workforce.
Making difficult choices is often easier said than done. We’ve identified four key considerations to help guide you when developing your brand or product positioning.
A brand can mean different things to different people, but one thing remains consistent: brands are often misunderstood and undervalued.
Have you ever wondered what makes brands so powerful? It’s simple. Humans are deeply emotional, irrational creatures.
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Sara Scharlau named vice president of design services business unit
See how the biggest trends are shaping consumer expectations and marketing in 2024
What do consumers really think of healthcare disruptors? Four key takeaways for healthcare marketers
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